Nikola Corporation, a global leader in zero-emission transportation and energy supply, announced today the creation of a new global brand, HYLA, to encompass the company’s energy products for producing, distributing, and dispensing hydrogen to fuel its zero-emissions trucks. The announcement was made at a special event at Nikola’s U.S. headquarters in Phoenix, which was attended by over 300 fleet, government, supplier, energy, and media representatives.
“Nikola is the only company that is successfully integrating a revolutionary new product, the hydrogen fuel cell truck, and the full hydrogen energy infrastructure supply chain under one roof,” said Nikola CEO and President Michael Lohscheller. The unveiling of our Nikola Tre fuel cell truck and flexible mobile fueling trailer demonstrates a real and sustainable competitive advantage for our customers and are significant proof points that we are accomplishing what we set out to achieve.
The HYLA brand represents Nikola’s hydrogen-focused energy business and will support not only Nikola’s fuel cell electric vehicles but also those of other OEMs. Hydrogen energy is the catalyst for the HYLA brand and serves as a forward-looking solution for our customers to help them achieve their sustainability goals and dramatically reduce the overall carbon emissions in the transportation sector.